SMALL BUSINESSI understand small business because I am small business. From launching my own apparel line straight out of college during an economic recession, to opening a 4,000-square-foot retail store in a small town during a global pandemic, I’ve lived the realities behind the risk. I’ve dreamed big, learned hard lessons, and after nearly 15 years, I’m still standing—and still growing.
To fellow business owners: I’m on your side. I fight for small businesses because I am one.
If you’re ready for real support from someone who’s been there, check my availability and book a consultation. Let’s talk strategy, solve problems, and move your business forward with clarity and confidence.
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Ideation, mood board, design of 14 look collections 2-3 seasons per year of tailored, wool-forward separates, dresses of womens, mens and accessories
Sourcing in USA & Vietnam
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Intellectual Property USPTO Class 25 & 42; service & product for apparel design
Business vision & strategy, standards and policies, brand transparency, socially responsible and sustainable development goals
Wholesale & consignment vendor outreach in Seattle and Minneapolis
Copy, design, upload, merchandising of all products, web pages, editorials, newsletters, lookbooks, line sheets, videos
Establish, curate, update social media: IG @House_GinaMarie & @Grasmarkmenswear & Facebook @HouseOfGinaMarie & Pinterest HouseOfGinaMarie
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Runway shows, pop up shops and competitions in Seattle, Minneapoliis, Chicago
Media coverage across greater Seattle and Minneapolis areas as well as British Vogue and Stockholm Fashion Week
Internship coordinator and lead. “Vietnam Sample Making and Production” for the University of Minnesota and “Business of Fashion” for Lim College
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Create, manage, direct, market & participate in events and shows.
Write contractual agreements for photoshoots, events.
Manage industry timeline in comparison to local shows for best product marketing outreach.
Secure PR, orchestrate special events, direct community based pop-up shops.
Events & Shows :
MinneapolisFashionWeekMN: Gray Matter Series, #TheShoot, Opening Night (held at the W Foshay)
Art-A-Whirl
Circle of Design
Small Business Saturday Nite by American Express (Co-Producer)
Fashion Revolution
BESPEAK (Co-Producer)
Fashion Group International (Co-Producer)
Seattle
Runway to Freedom
Seamless in Seattle (Presented by Seattle Magazine and Vitamin Water)
UnZipped (Co-Producer)
Vitamin Water Challenge Winner
Thread
Bellevue
Independent Designer Runway Show
Chicago
How to Be a Redhead
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Photo and Video Studio Production
Minneapolis / St. Paul, MN
Expert in creating mood, decks, call sheets.
Set seasonal theme, color, print, layout direction.
Develop concept boards, cast models, style and select photos for product shots & editorials.
Catalogue & campaign with separates, dresses, swimwear, suiting : in woven's, knits, leather goods, apparel, bags and footwear for FW18, SS18, FW17, SS17, FW16, SS16, Holiday 15, FW15, Resort 15, Spring 15.
Advanced product release preparation & time management : ensure deadlines are met for seasonal look books & videos for buyers before market and retail release.
Scout and manage graphic designers, web developers, image retouchers : for logo, color story, event graphic thematics, storytelling thematics, lookbook, lookbook video, linesheet, order sheet, custom form, web page.
Lead layout and video design and provide retouching requests & comments.
Analyze customer engagement & campaign performance.
Three Rivers Collection : Spring Summer 2017
Photography by Lauren Krysti
Videography by Kylee & Christian Creative
Set Director, Ashley Mary.
Producer, Gina Moorhead
Models Raina Ellison & Jovan Turner
Make Up by Lady Vamp Artistry
Hair by Sarah Navratil
Millinery, Hat Make
Metalsmith, NEAL & Jill Renae
Kicks by Greenwich Vintage
Location, Black and White Studio MN
Graphic Designer, Thin Gorilla
PA's, Mikaela Youngblood, Sydney Moustakis, Marina Qualey, Zeina Zeidan